Pure Waste is a Finnish company breaking new ground in textile recycling. They manufacture and sell yarns, fabrics and garments made from 100% recycled materials. From the very start, providing completely high-quality products made of recycled fibres has been their goal. They’re inspired by the deeply ingrained Nordic recycling culture. They want to make the textile industry more ecological, but that won’t happen if we don’t change our ways. They think of better, more sustainable solutions for operations in production, sales and logistics. They question the norms and traditional ways of the textile industry, asking: could things be done differently after all?