The group of activists built REDU on the solid ground of its previous experiences and undertakings devoted to capacity-building for sustainable development. What started out as Mai Bine’s pioneering project, inspired by the organisation’s values, now is a certified social enterprise that serves as reference for the Romanian sustainable fashion, garments and textiles industry. We were the first in Romania to address waste in both an organised and entrepreneurial way and also by applying the triple bottom line approach: people, planet, profit.
We create our products from pre/post-consumer textile or from old and used materials collected from the community. Their purpose is to be reused and integrated in modern pieces of clothing or textile accessories.
Our mission also derives from that of Mai Bine: contributing to sustainable development and local resilience by using a holistic approach on all three development pillars: nature, society and economy.