VAER is a Danish company that transforms discarded jeans and workwear into upcycled sneakers.
Because they upcycle, they don’t have to shred the textiles and make them into a new material, they just use the textiles as they are, which saves lots of valuable resources. Their mission is to make textile upcycling scalable, so they can give a new life to as many textiles as possible. They are currently selling B2C, but are also doing collaborations with different companies, where they upcycle their old uniforms. The VAER sneakers are produced in Portugal.
BEST PRACTICE ADOPTION LEVEL
Novel (no adoption outside originators)
Validated (tested by third parties)